Printed item for this week comes with a warning:
A5 8pp roll folded brochures and leaflets which are not bound or stapled are a potential pit fall for any printer as there are a number of ways to fold them.
This example printed by Print Hut last week is such an example.
The eight panels of text were not a straight forward fold from the right to the left. Instead the clients wish was to fold the document in half first and then folded again to finished size. Only the keen eye of our production team picked up the issue. With print required to be turned around at increasingly quicker speeds, please can I ask all designers and marketing people to brief their printers as to exactly which folded technique will be required. There is a saying in the print game that goes something like this: it doesnt matter how quickly you think you need the delivery, there always appears to be time for a reprint when things go belly up
Anyway, printed in full colour process throughout on a B2 litho press onto 150 gsm silk paper, this item was successfully turned round in only 2 working days from receipt of artwork. Well done again to David and Neil. Budgets agreed and met with a successful outcome and delivery on schedule.
