What's the difference between sales and marketing?

So whats the different between sales and marketing?

Marketing is a concept that can sometimes cause confusion. But quite simply, its the process of getting your product or service out there and wanted.

You ll often hear the words sales and marketing spoken in the same breath, but its useful to be aware of the difference between them.

A sale happens at the end of a well planned and thought out marketing process. The sale might occur following a conversation during which you close the sale, or it may happen online with the click of a button. Regardless of how the sale is made, its marketing that ultimately led you to that end result  the sale and more importantly cash in your pocket.

How does marketing work?

As a result of your marketing efforts you ll grab your potential customers attention and build a beautiful relationship with them. Whenever they see or hear about you (provided its positive of course), that relationship will blossom and you ll become quite attached to one another. The more time you spend together, the more you become firm friends. And if all goes to plan, your new found friend will at some point turn into a loyal, paying customer. They ll turn into a loyal customer not just because you have a product or service they want, but because they want to buy that product or service from you and loyalty goes a long way in business.

So, how can you market your business?

There are several forms of marketing, and a combination of all is recommended to grow your business. Never rely on just one. Marketing activities include networking, public relations, advertising, search engine marketing, direct mail and newsletters.

Charlotte Abbot

The 'Penny Pincher'

Print Hut - The Uk's Only Ultra Wholesale Printing Company

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