Printed item of the week 20.01.10

Ok, here is it the iconic A5 24pp booklet. The World's favourite printed item by far. Robust, heavy with content and high in hapticity!!! Goes everyway from inside envelopes, into plastic bags ,through letterboxes and into leaflet dispensers. Of course with Royal mail's 'price in promotion' it also is classed as a letter costing at little as 26p to mail out.
This particular example was printed as a 'self cover' with the weight of the outer cover being the same as the inner text pages. This is the more economic version than its more expensive cousin; having a heavier cover section to the text pages. Either version is economically assessible costing as little as 35p each. Lead times were 5 days from receipt of artwork to delivery.
Printed onto silk paper it gives off a soft sheen allowing the images to bounce of the paper.
Well done to the production team who hit target dates and budget....