How to make most from your business card

A business card is often the first impression a potential client has with your company and you want it to be the best. The business card design and message will ultimately determine whether it gets thrown in the bin or filed for contact later and hopefully it is the latter!

Size: Does your business card conform to the traditional size of 3.5" by 2"? Anything greater will not fit in wallets or most business card holders, end result in the bin.

Paper Quality: Is your business card design of professional quality or is it flimsy with perforated edges?

Ink: Drop some liquid on your business card. If the ink runs, it's in the bin.

Colour Test: Colourful cards can add to your professional image. Though, too much colour can be detracting. Bin your card if it is black and white or has more than 3 colours unless it's a photograph.

Message Design: Your business card should clearly tell people what you do and offer a meaningful benefit. No clear message adds confusion so your card ends up in the bin.

Image Match: Your business card design should match your business image. If your card is out of date with your image, time to redo it.

Font Size: Is your card crammed with too much information? White space on the card will make it easier to absorb your message. If you have a lot to say, add it to the back of the business card.

Contact Information: Your clients or potential clients should have as many means as possible to contact you based on their preference. Your business card design should include: phone, fax, email, and website. Lack of contact information puts your card in the bin.

You only have one chance to make a great first impression. Make sure you invest in the best business card design you can afford. The business card is your introduction to a client and hopefully new business, for the low cost per card that is money well spent.

Charlotte Abbott

Finance Department

Print Hut!

Plenty of Print for Everyone!

The UK’s ONLY Ultra Wholesale Printing Company

01480 216 331

Call Free 0800 9545 014

www.printhut.co.uk

charlotte@printhut.co.uk

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