Printed item of the week 20.11.09

Ok this week I have picked out a right little gem for you all. A litho printed holiday company's brochure, printed in four colour process throughout. Print Hut used an unusually heavy paper stock for this project to reiterate the quality of the business.
The brochure contained 24 pages of content with a final print run of 40,000 units. Finishing was saddle stitching with two wires through the spine. The final size format was agreed on a 170mm x 170mm format. I always think a square format portrays quality and encourages readership. Due to the nature of the paper used, Print Hut had to use a litho printing press which had the capacity to UV dry the sheets, otherwise these that would haver remained damp for several days, which the schedule could not afford. Lead times were 5 working days from client sign off of proofs that were digital studio proofs run out at high resolution. All target delivery dates were agreed before production and met, so well done all!!