Print Media bring homes the bacon!!!!!

Here you go saw this in the print week magazine so I thought I would share with you all what I have always believed in. I recent study for the Outdoor Advertising Association has concluded that print is the most effective form of advertising there is;
It said that every pound spent on advertising, a retailer can expect 3.57 in sales from television, while my mate print brings home a whopping 6.23!!!
That begs the question why dont we all go out and spend 1000.00 on outdoor print media?
Up the printers - thats what I say!!
Frank Golden
Print Hut
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