Print Item of the week 23.10.2009

Well a little bit hard this week to pick out the winner. Lots of litho printing to choose from, varying in format and finish, so have looked at our wide format digital printing. The winner was some instore promotional work for a national retailer. What I particularly like about this piece is its shows how digital printing can now compete against traditional screen printing even on the longer runs.
Solid blacks historically always caused a headache for our production team, but over the years even this age old problem seems to have vanished to the speed of technological improvements and the increased output performance of modern injet heads. About 100 sets were produced on self adhesive vinyl with a series of 'micro' stickers on A5 sheets which are to be applied to the product casing. Quick turnround makes this piece even more impressive. Plastic was the preferred substrate for the main piece. Quite simply, if produced on self adhesive paper you only get one chance to postion the banner correctly. Plastic allows the user several chances without sticking perminantly