Printed item of the week 18.09.09

Ok this was a piece Print Hut produced for a local hospital Trust. Part of a Direct Mail pack promoting the need for raising funds for a new CT scanner. The flimsey tissue paper was a visual reflection of the delicate nature the human brain can be in after a road traffic accident for example. The slighest movement can perminantly dammage brain tissue etc... do you get the picture?
Produced by a specialised print manufacturer in China, the printing was 2 colour litho onto an 18 gramme tissue substrate. What I admire in the print production is the precision of the final trimming to acheive the A4 sheet. Can you imagine a whole stack of these going under the blades of an industrial guillotine and the probability of siding and slipping. Usally tissue paper is left on reels before being packed flat in folded sheets. A process that is fully mechanised. Well done to all those involved.