Blog

24 Aug 2015
Frank Golden

Written by Frank Golden

Important factors in company logo design

While it may be tempting to think that a logo won’t make much difference to your bottom line, if you pick the right design, your business will reap the benefits. Just think about the world’s best known, and best loved, logos and you can see why they are so important. From Nike’s famous swoosh to […]

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17 Aug 2015
Frank Golden

Written by Frank Golden

Top 10 banned print ads UK

There have been many examples in the last few decades with advertisers that have pushed “eye-catching” to its limits with their print campaigns. From the infamous 'United Colours of Benetton' adverts in the 1980s through to the recent incident of the 'Generation Z' advert at tube stations which was deemed to be potentially distressing for [...]

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11 Aug 2015
Frank Golden

Written by Frank Golden

Tips for great letterhead design

A beautiful letterhead design can make all the difference to the look and success of your branding. Sometimes, your letterhead will be the first interaction a potential customer has with your company while, if they have used your services or products before, it will be a chance to reinforce your brand identity. Here are some […]

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06 Aug 2015
Frank Golden

Written by Frank Golden

Wight Around

Welcome to my Isle of Wight, Wight Around walking challenge! Two years ago, I decided to learn to ride a bike and raise money for East Anglia Children's Hospices! Sounds simple doesn't it. And you would be right..... so I took a wheel off. In June 2014 I cycled 1 mile on a unicycle without [...]

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03 Aug 2015
Frank Golden

Written by Frank Golden

Common mistakes when designing for print

Printing can be an expensive business, whether you’re designing a poster, a flyer or a business card. So, it’s important to make sure you don’t make any mistakes. Imagine the horror on yours or your client’s face if your design is printed hundreds or thousands of times, only for you to notice a mistake. Here [...]

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27 Jul 2015
Frank Golden

Written by Frank Golden

Why is print the perfect digital partner?

In recent times, many businesses have made a switch to a fully-digital marketing and advertising mix. They have been promised all of the rewards that come from being active on social media platforms like Facebook and Twitter, and their website has now become their main hub of activity. While there is absolutely nothing wrong with [...]

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20 Jul 2015
Frank Golden

Written by Frank Golden

Marketing with stickers

Our love of stickers begins at an early age. If you go to the dentist, you get a sticker for being good during your check-up. Your teacher may have given you gold stars for listening in class and your parents may have put stickers on a reward chart. But, there’s no need to leave the [...]

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15 Jul 2015
Frank Golden

Written by Frank Golden

Paper for print: Sustainability versus Recycling

Wow! How confusing is this as a topic? When buying a piece of print you can be bamboozled with jargon galore regarding how the paper material you have chosen has been produced and whether or not it will end up in landfill, be recycled or reused under a different guise. Of course the majority of [...]

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