Print Hut! see loads of micro buisness coming to us wanting to see their name in lights. Often a start up business is desparate to see the business name on their printed matter as large as possible. In actual fact guys, this can be a costly exercise and a strategy as effective as throwing money out of the nearest open window. Here is a fact that is going to hurt. 'Your customers are not buying your company name.' What they WANT to buy is what is left once you're gone. So think hard and work on a message that is going to strike a chord with their needs. Likewise the content that you are going to use need not be lenghty at all. Please dont write a book for a flyer, you will possibly only have one chance to grab their attention and your potential customer wont tolerate a written masterpiece. Finally get a 'call for action' planned. How are they going to make contact with you? If you are using a phone number make sure for god sake someone can answer the call. If you want to use an email, reply immediately with a confirmation. It's easier than ever to set up auto replies. To get print working for you, you will need to get this right. Do some research with your current data base. Ask your clients why they use you. I bet the reasons you think they use you are totally different from their reasons for using you. Basically tune your business radio into your clients wave lenghts and not into your own wave lenghts. If not you are transmitting to an audience of ONE! and thats YOU! Customers are selfish people as are all human beings; They want to know what is in it for them and not what you do. A classic example of this is the DIY guy who visits B&Q looking for a 3mm drill bit. What he really wants is a 4mm hole isn't it, but you cant buy a 4mm hole can you!!!
Think better micro buisness and your print investment will return so much more.

Venue: Bridgehouse St Neots 12.30pm 28th September 2009

We Bet you are missing a trick - small business!!
Always looking for ways for small business in Beds Herts and Bucks to keep their cash for longer and if we cant find it in their printing costs we will find it other ways; Here's one;
The Deferral of Rate Liabilities Scheme has been set up by the 'smashing' chaps at our District council buisness rates departments.
You now may be able to spread the payment of the increase in your 2009/10 business rates bill over a 3 year period. There is a Leaflet that provides the full details, which is only available for this financial year only. If you wish to opt into the scheme, simply fill out the form, sign it and return to your district council. Quite simple really. Print Hut have done it and seems to be a no brainer really. However we are waiting for confirmation!!!!
 

Frank Golden
Print Hut!..
The Uk's Only Ultra Wholesale Printing Company..
Plenty of Print for everyone...
0800 9545 014..
printhut.co.uk

The media landscape is changing for all businesses large and small and if you are not onboard online then you are quite simply invisible. Take this comment post for example; the very fact I have displayed an interest in a subject and taken time out to engage with our blogg, will make Print Hut! more visable than it was 30 seconds ago. As a business owner, I have decided that if I am not managing my online content and treating it as my intellectual property and as a soft assett then I might as well pull down the shutters on the business. However a word of wisdom; this doesn’t mean spending hundreds of pounds on actual web site material but instead try putting just 1 hour in your diary every day to build content, that will then lead your readership onto your business site where they can then make a considered opinion about your business offering. We employ one member of the team to now work for 6 hours a week as an online content manager, building presence, visability and that all important online reputation. Take up the new order and go for "zero to hero in 2 months" call us and we will update you all Cheers

Frank Golden
Print Hut!..
The Uk's Only Ultra Wholesale Printing Company..
Plenty of Print for everyone...
0800 9545 014..
printhut.co.uk

In keeping with the constitution of ultra wholesale printing here is a rare shot of the micro print factory!
Frank Golden
Print Hut!..
The Uk's Only Ultra Wholesale Printing Company..
Plenty of Print for everyone...
0800 9545 014..
printhut.co.uk

Whilst Print Hut are building a solid reputation for cost effective printed products very few know of our in house design capabilities. Currently we have design commissions in progress for a newly formed bathroom installers and for a property letting agency. Every design enquiry comes with an hour branding consultation absolutely free of charge even if you choose not to place the final order with Print Hut!
Frank Golden
Print Hut!..
The Uk's Only Ultra Wholesale Printing Company..
Plenty of Print for everyone...
0800 9545 014..
printhut.co.uk

Quick thought for you micro biz people! Save money and print the return address on the face and not the flap. This is perfectly acceptable and will keep costs down. Also make the envelope sweat a bit more and print a call for action or marketing message.
Frank Golden
Print Hut!..
The Uk's Only Ultra Wholesale Printing Company..
Plenty of Print for everyone...
0800 9545 014..
printhut.co.uk

Micro biz customers often ask Print Hut about specific papers. Our advise is that unless you are using a speciality paper for may be wedding stationery let us pick the brand. Essentially you have three choices of types; those are gloss, silk (often referred to as Matt) and the increasingly popular uncoated though more expensive per tonne and no less environmentally friendly. Lastly watch out when folding heavy cards by getting your printer to crease before folding. If unsure give us a call first.
Frank Golden Print Hut!.. The Uk's Only Ultra Wholesale Printing Company.. Plenty of Print for everyone... 0800 9545 014.. printhut.co.uk

Who says I never venture out onto the production floor! Fact below if you need it I think. Couldn't work it though! However as we all know by now by attitude to printing presses is " treat it Like a toaster, I put bread in and up pops toast' I think that's fair.
Frank Golden Print Hut!.. The Uk's Only Ultra Wholesale Printing Company.. Plenty of Print for everyone... 0800 9545 014.. printhut.co.uk

Print Hut gets its orders from various sources using the usual mix of marketing advertising networking and PR. However my favourite source can be found at the bottom of the drag list on our management information system "conker" . Van spotting is a serious revenue stream for us. Not only that, its a real tax benefit as well. As an advertising source it pays its own way entirely. However what I Like about van spotting is that it is reassuringly simple isn't it. No information highway or widgets just a bit of paint and a phone number. Magic stuff! Frank Golden Print Hut!.. The Uk's Only Ultra Wholesale Printing Company.. Plenty of Print for everyone... 0800 9545 014.. printhut.co.uk

The next 'Interesting Lunch' for St. Neots' Businesses will be held at the Bridge House Public House in St. Neots on the 26th August 2009.

John Davies from St.Neots Town Centre Iniative will be telling the diners what the hell the Iniative is all about and on hand to answer questions from the floor. Pay as you go with food and drinks. Frank Golden, Print Hut''s Printhuteer#1 who will be chairing the dinner remarks: "This isn't a networking frenzy, but an opportunity to meet with interesting people from within St. Neots Business Community and a chance to mix with people who could influence your business, rather than selling to the room."

Attendance will be invitation only. If anyone is both interesting and interested in the lunch then please call me on 01480 216 331

So today is the day! Has ultra wholesale printing worked in a credit crunch? Mjb will be draughting reports and accounts at last. Have to say a bit nervous. Have the printhuteers hit the targets? Let's see shall we.

Frank Golden Print Hut! The Uk's Only Ultra Wholesale Printing Company Plenty of Print for everyone 0800 9545 014 printhut.co.uk

Great night out in Sidmouth sampling various local brews plus the compulsory curry at the Cinnamon Tree in Vicarage Road. Not looking forward to the 5 hour journey back particularly as I don't think the cricket will be on for long.
Frank Golden Print Hut! The Uk's Only Ultra Wholesale Printing Company Plenty of Print for everyone 0800 9545 014 printhut.co.uk

After all that rain it feels great to get away from the print world and have an ale or two! Cheers all
Frank Golden Print Hut! The Uk's Only Ultra Wholesale Printing Company Plenty of Print for everyone 0800 9545 014 printhut.co.uk

I see that FSB have dragged in Brian Binley
MP to grow the debate about buying local products. This is a lovely sweet idea but belongs in the home front of the 1940s along with captain Mainwaring and Godfrey's aunt dolly's up side down cakes! Hasn't anybody heard of the global village and the internet at FSB HQ? If you really believe in this dribble why not produce a local First Voice magazine for every town in the country and allow local businesses to advertise in it? Off course you will have to ensure their own supply chains are managed and sourced locally as well. Sounds a great idea, providing we all ignore the costs. Wakey wakey FSB!
Frank Golden Print Hut! The Uk's Only Ultra Wholesale Printing Company Plenty of Print for everyone 0800 9545 014 printhut.co.uk

This is the new pup that arrived a few weeks ago. Once house trained she will be moving into print hut as the office hound. Neil and Charlotte have no known allergies to hounds! We think
Frank Golden Print Hut! The Uk's Only Ultra Wholesale Printing Company Plenty of Print for everyone 0800 9545 014 printhut.co.uk

The Direct Marketing Association's (DMA) Inserts Council has revealed that inserts are being devalued as marketers fail to acknowledge their ability to generate a significant online response.

Research commissioned by the council showed that an average of 52 per cent of responses to inserts went online, with some advertisements prompting an online response as high as 70 per cent.

The research measured the percentage of insert responses that go online and how this differs by client sector and magazine type.

The results were taken from more than four million inserts sent out by a pool of five clients representing diverse industry sectors.

All the inserts were in the same A5 format and were carried in a range of titles including newspaper colour supplements, television magazines, women's weeklies and third-party book clubs.

Of all the commercial sectors, cosmetic surgery prompted the largest online response with 70 per cent of respondents turning to the web for more information.

This was followed by toy retailer inserts, which resulted in 58 per cent of responses going online and charity inserts, which recorded a 27 per cent online response.

The majority of titles led to a high percentage of respondents going online.

A clear link was apparent between the title's readership and its website's usage and longevity.

source: http://209.85.229.132/search?q=cache:Js_M03Xgqu0J:www.marketingservicestalk.com/news/die/die140.html+print+returns+online+response&cd=1&hl=en&ct=clnk&gl=uk