So put that in your pipe and smoke it (carbon free of course!!)

Continuing with his theme of the environment and the print industry, Frank Golden continues to examine what the Industry is doing to clean up its act;

Printing is estimated to be the UK’s 4th most polluting industry, mostly
because of high energy and chemical use, and associated waste.
People want to know what they can do to reduce environmental impact, not just by using less energy in planes/cars/domestic heating, but also in their purchasing choices. This is especially important when it comes to choosing a printer and it isn’t just about recycled paper. In fact to ensure sustainability, all aspects of a company's activities need to be addressed, as well as the design and printing process itself.

Myths and Misinformation

Unfortunately many people are dissuaded from making positive environmental choices by myths and misinformation which range from out of date to completely untrue. However, slowly but surely, progress is being made and the message is getting through.
For example:

“Recycled paper is more damaging for the environment than non-chlorine bleached
paper produced from sustainable forests”

False:
This vague generalisation with no basis in fact has been perpetuated widely. It is an all-encompassing myth that does not stand up to questioning. With more widespread experience of the use of recycled paper, better general environmental awareness and the scientific rigour introduced by the requirements of forestry-certification, surely its days are numbered.

Fact: One tonne of recycled paper saves approximately six mature trees and 3.3 cubic yards of rapidly diminishing landfill space (Source: Friends of the Earth).
So put that in your pipe and smoke it (carbon free of course)