Wheres all the money going!

In November 2008, BtoB Magazine, a magazine for marketing strategists, did an exclusive survey of marketing executives. The results were reported in their December issue. Among the results are some encouraging numbers for vendors to the media industry.
According to the article’s author Kate Maddox, of 211 b-to-b marketing professionals, 31% plan to increase their marketing budgets, while 43.5% will keep their budgets flat. Only 24% will decrease their budgets in 2009.
From the article: “Significantly, of those planning increases, one-quarter intend to raise them by more than 20%, and nearly 9% plan increases between 15% and 19%.”
Some traditional media platforms will also see increased spending next year, including direct mail (36.9%), events (31.0%), telemarketing (21.8%) and print (20.6%).
However, while some marketers plan to increase spending on these media, others plan to cut spending. The survey found that 33.2% of marketers plan to cut spending on print; 30.5% will cut spending on events; 25.6% will cut direct mail spending; and 21.3% will cut outdoor advertising spending.
Where’s the money going? You guessed it: “social media” and the internet. According to Printhuteer #1, Frank Golden , printers can win some of that spending by exploring the “role of new media in strategy development and tactical implementation”. Print is a crucial media component in the marketing mix.