Punching above your weight!

I have read many articles like most of you about the current climate and what we as business owners can expect in the next 12 months or so. However what I am not hearing is how to punch above your weight. I always punch above my weight because this is aspirational behaviour. In my eyes anything else is self sabotage for a business or business owner.
In Print Hut’s first year I worked from the youngest son’s nursery bedroom, surrounded by animated nursery rhymes and hanging mobiles. Immediately prior to this decision he was evicted to a larger room and a real bed probably a few months too early!
I knew then that this would never have been perceived as a real business to customers and prospects alike so I learnt early some techniques that I would like to pass on to anyone in that position today.
First up change (temporarily) your address. I prefixed my home address with ‘Carlisle House’ then introduced the word ‘unit’ immediately before the house number and dropped off the word ‘Road’.
Admittedly, it confused the pants off the postie for a week or so, but mail arrived and crucially it looked conceivably authentic.
Next I downloaded some cracking sound effects onto the company’s only legitimate asset; a budget dell laptop. For a dollar or two a time I created a wonderful working environment by introducing air conditioning unit effects, general office conversations and light manufacturing noises. Whenever the phone rang I would ensure that the conversation started by saying I would just close the office door, whilst simultaneously turn the volume control down on the dell!
Now a few years on I am still finding ways to punch above my weight and aspiring to where I want to be in 5 years time. Now Print Hut has 5 employees and we now have an office with its own authentic hum of activities and that’s simply down to the fact that, that was what I originally had aspired to, right at the very start of this journey and where I had wanted to be by year 3. Bring on the next 5 please!!