Keep it simple stupid

MADPADS rule OK!!!

Over the years I have seen some pretty daft consequences of a Communications Manager’s (or direct marketing Manager’s for that matter) twisted and non commercial brain in full flight, shelling out thousands of pounds on a print based strategy that quite frankly would draw less interest than a Hearsay tribute band!!!

I have also seen some corking examples of a print strategy that appears to be going nowhere, using a tired format, suddenly drawing in the sales at a level usually only attributed to say for example a vacuum cleaner company offering free flights to the US on every purchase!!! However amidst all this confusion, there is in actual fact an overwhelming theme. KEEP IT SIMPLE!

Your print strategy need not be revolutionary, it need not be new or unique or even so large as to destroy the competition, but just execute it so well as to be the only company saying what you are saying. This of course goes against the grain of many a business coach (under achieving entrepreneurs who don’t like getting their hands dirty in my eyes at best, with one or two exceptions of course) who will drill home the old adage you have to be doing something no one else is doing to get results.

Print Hut! offer a strategy that will put your business proposition on 100 new desks for a month for 99p each. Nothing new there you may ask. Print Hut will create your brand benefit statements, corporate memory hooks, conceptualisation and execution, ensuring integrity of distribution. All this for 99p! I hear you ask!!! But pray tell what is this offering of seemingly immense value?

Simple, stupid!! 100 A5 note pads for £99………….each with 50 leaves printed in as many colours as you like. Each order is artwork inclusive and we will even deliver to your door for a tenner if you like. This is now our best performing product month in month out. Mad Pads don’t follow brand guidelines or stick to rigid ‘house templates in specific corporate colours. What we are saying is don’t be so stiff and regimented, something that we are always being told to do for the sake of brand continuity. Have a bit of fun with your print and play about with image and message. After all, its only a note pad, not part of your greater ‘marcomms’ strategy (very flash spiel for marketing communications). Use the mad pads as an exercise to go a little mad and  try something a bit different, you may be surprised at the results. Dish them out left, right and centre to anyone who dares come within 20 metres of you or your business and see what sticks.

We are all looking at multi media experiences to grow sales, social web sites to boost online presence, blogging and the rest for google ratings, but micro business companies seemed to have forgotten the basics that used to work.  Well I’ve got news for you micro boys and girls……….they still do!

MADPADS rule OK!!!

Frank Golden

www.printhut.co.uk

Print Hut!

Keep ya cash for up to 56 days!

Email: madpad@printhut.co.uk

01480 216 331

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