How much are you worth?

It dawned on me today that so many of our punters (print for customer) really dont know their worth and struggle NOT to get involved in price battles with their prospects and customers. Get used to not concentrating on sell cost all of the time. Establish you or your products worth. Carry out a worth analysis on yourself in 2009. Ok, so how do you establish your true worth in the market place putting cost to one side.

First tip for 2009 from a printer then! If you arrive at a 'worth' figure that is less than your 'sell price' jack it in - whatever the hell you are doing and start trading dirty dish water!! An old sales director gave me this tip about establishing your worth analysis; If I printed 100,000 A5 flyers that for whatever reason bounced (rejection) what would the customer try and get out of me? Lost revenues for starters, reprint cost for 2 and cost of downtime in a mail centre for number 3. Therefore in this instance the worth analysis of the printed flyers would be how much sales they would generate and not what they cost - big big difference my friend! Needless to say you cant sell at the exact worth -  as the end user would make no profit, but at least start at that end and work down. If you start at the dirty end and work down your profits havent got a hope in hell.

Frank Golden

Plenty of print for everyone

www.printhut.co.uk